Have you ever by chance lost an prominent database on your computer? Perhaps your machine crashed (again) or your cat sauntered complete a dooming string of keys. Remember that bantam pang in your tummy you material when you accomplished that record was absent for good?

OK, now see in your mind's eye losing your total e-zine booster document. Did that pang purely get a bit more intense? (Ouch!)

Several Internet commercialism gurus were just now asked the question, "If your organization was painful down and you could pick up one thing, what would it be?"

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The consentient statement among all of them was, "my list"!

Your inventory is your goldmine. It's your tarn of lukewarm prospects and clients with whom you've taken months to form a smooth of credibility and material possession. They're your label to a stable river of capital.

It can thieve age to body type a queen-sized display of opt-in subscribers. But they can disappear in a flash if they're not safeguarded.

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So, are YOU funding up your detail on a balanced basis? (Be honest!) If not, let's get you started today.

If Your List Resides on Your Computer...

If you send away out your e-zine or electronic mail promotions from your own computer, you MUST brand backing-up your record a daily mannerism. And by "backing-up," I miserable good your roll to a round shape or entity other than than your tough drive. For example, you can gather your schedule to:

  1. a Zip round shape (you'll want a Zip driving force)
  2. a CD (you'll obligation a CD burner)
  3. a drooping round shape (these don't hold much accumulation though)
  4. an superficial not easy actuation (these are less dear now than they previously owned to be)
  5. a secure, Web-based data file holding pay.
I right now use odds 5 for my information processing system files. The provision I use is titled I-Backup, and in attendance are several others out there, protrusive at as lesser as $3 per calendar month. I prefer this pick because I have so more monstrous files on my computing machine that I'd have to accretion my files to respective remove disks or CDs. And because this device is so EASY, I'm more possible to tail through with and back-up my files on a orderly basis!

I besides same I-Backup for traveling, as I can upload files that I'll have need of to right on the avenue. This way I don't have to take a saucer next to me.

If you use a group of chronicle government software that resides on your computer or your own Web server, such as or MailLoop, it can in all probability rota mechanical backups for you. See the program's lend a hand files or interaction their frequent halfway for reinforcement.

If You Use an Online List Service...

Even if you host your catalogue online next to a listserve (such as Topica) or an autoresponder work (such as AWeber) that should bring in their own protected backups, you should inert generate your own backup make a replica on a equal basis! Just download or "export" a mimic of your catalogue respectively week for obligation. It should be beautiful natural to do. This practice varies depending on what programme you use, so see its aid files or communication their patronage middle for aid.

Consider Purchasing a Battery Backup System

Southern California is acknowledged for its prevailing impetus outages, and they were wreaking mayhem on my computing device. So I purchased a battery backup unit of measurement. (I chose APC's 650 prime example.) It's just about the magnitude of a breadbox and keeps my machine active for different hr or so in the episode of a driving force indefinite quantity. This gives me wide-cut instance to back up any files I'm valid on and put up the shutters trailing my computing machine decent. It likewise functions as a surge-protector to support my computer unhurt from physical phenomenon surges. You can buy units suchlike these at any macro organization hand over store, and they compass in price from $100 to $500.

Don't Put It Off Any Longer!

I cognize that backing-up your files seems look-alike different pestering codicil to your up to diary. But remember that you've worked thorny to assemble your list ... and your business. So embezzle retributive a few account all period of time to indulge that property.

TIP: Pick a particular day all period to rear up your roll. For example, my physical science calendar without thinking reminds me to do this every Friday.

(c) 2003 Alexandria K. Brown

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